Social Media’s Influence on Your Content Marketing Strategy

Content marketing is hot and it is definitely something that you need to be concerned with right now. That is, if you have any hope of making your business a raging success. With that in mind, you need to establish where social media fits into your content marketing strategy.The influence of social media on your content marketing strategyThere are a few elements that contribute to the role that social media plays in your content marketing strategy, which will really bring your business to the next level. They are:

The top social media channels should be taken seriously: It is very important that you recognize the value that the top (or most popular) social media channels play in your content marketing strategy and how those channels contribute to your business’s success. It is also very important for you to understand clearly that those social media channels are not just for personal use but can be used very effectively for business as well.

“Social” is a critical part of the success of your content marketing strategy: The social aspect of your strategy will make the difference between success and failure. You understand that social media (if you use it correctly) works because it is about human/emotional interactions between human beings. With that in mind, you should try to take full advantage of that aspect and develop and nurture those relationships to their greatest extent.
The power of social media can take your content marketing strategy farther than you ever imagined: There is tremendous power in social media. If you realize that, you can leverage it so that you get amazing results for your business. It is your responsibility to do what you can to make that happen.
The role of social mediaSocial media has a definite, critical role in your content marketing strategy. In fact, it is one of the building blogs of your entire campaign. There are many different aspects of your content marketing strategy that involve social media and it is very important that you thoroughly understand how to use it most effectively. It will help you when it comes to creating content as well as deciding exactly how to present your content for the biggest bang! If you aren’t certain about how to go about doing that, you can get some help from available tools, which have proven to be extremely effective. Those tools will do a variety of valuable things, including helping you to analyze your target audiences (broken down be various demographics), deciding exactly what type of content will be the most effective and them most popular, tracking and analyzing your competitors through their social media content, and examining your competitors profiles in order to obtain valuable information that you can use to help your own content marketing strategy.It will be well worth your while to take advantage of those tools (at least the ones that make sense for your particular business). Many of them are free so you won’t have to worry about eating away at your budget.Integrating your social media channels into your content marketing strategyFirst and foremost, it is important for you to understand that your content marketing strategy is actually one solid unit. Many people naturally thing of their content marketing strategy as having two distinct parts that can function independently of each other. That is not a really effective way to approach it. Instead, you should think of your strategy as two connected parts that function in synergy. When you work your social media platforms, you need to pay attention to all of them at once. That is the only way that it will work properly.Making your content singPatience is a virtue and, in this case, it is more important than ever. You should be aware that your social media efforts will absolutely pay off; however, it will take some time. On average, you won’t start to see any real results before six months have passed. Of course, there are always exceptions to that but it could easily take that long. Once you do start to see results, you will feel that your efforts were definitely worth it. Using your preferred social media channels will help you to enhance and turn up the volume on your content and really work your content marketing strategy effectively.ConclusionWhen it comes to your choice to use social media platforms to influence your content marketing strategy, it is very important for you to understand that they are not separate entities. They are both part of the same functioning unit and they are both working together toward the same perfect end. If you work hard and put in the effort, there is no telling how far you can go and how successful your business will be. However, it is important to understand that you can’t take any shortcuts to get there. Before you know it, your brand and your products and/or services will be on everyone’s lips and on everyone’s minds.We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

Business Travel Tips You Should Pay Attention To

As business becomes more and more popular through tools like the internet, and as business people are more able to work remotely, we are only going to see an increase in the number of people who travel overseas for business, or at least keep in touch with their own business back home whilst they are travelling. The purpose of this article is to share with business entrepreneurs six great tips they should pay attention to. Following these tips will make your travel easier, and help reduce any hassles that you may have.Sign up for frequent flyer rewards and hotel points programs- If you are travelling regularly, you need to sign up for a frequent flyer program and try to fly with the same airline. There may sometimes be cheaper deals out there but if you travel regularly the frequent flyer points you redeem become more valuable as you can exchange them for further free flights down the track. The same goes for hotel accommodation. Look for an international chain with a rewards program and try to stick to that chain, no matter where you are traveling to in the world.Get a smart phone with WiFI Access- Most major metropolises throughout the world are littered with free WiFI networks. Do yourself a favour and get a smart phone that has WiFI access so you can check your emails regularly whilst you are travelling- you might be sitting at a Starbucks or ordering at McDonalds. This means that you can avoid exorbitant roaming charges for data.Buy a global roaming SIM card- You shouldn’t use your home mobile phone when travelling as roaming charges are huge. You will also pay to receive calls. It’s a huge rort. You should instead use a global roaming SIM card. Outgoing call rates will be a fraction of the cost of what you would have spent with your home phone and you will not have to pay to receive calls in many countries.Buy a tablet device or a Kindle- Reading a book is often a great way to pass time when you are on a long haul flight. The problem with many books though is that they are bulky. Do yourself a favour and get a tablet device or at the very least, an eBook reader like the Kindle. The reason I would more likely recommend the tablet device (think iPad or Samsung Galaxy Tab) is that you can also play games or video and music files as well as read eBooks.Buy toiletries when you get to where you are travelling- Don’t pack toiletries in your bag as there is nothing worse than shaving cream or moisturizer exploding and making a mess of your clothes. Buy it when you get there or use the toiletries supplied by your hotel.Pack light- People pack too much when they travel. Don’t fall in to this trap. Pack light because chances are you’ll only actually need a fraction of what you do pack or, if you really need something, you can buy it when you get to where you are travelling.These are 6 business travel tips that you should pay attention to. If you travel regularly, following these tips is bound to make your life easier.

Combining Your Vacation and Business Travel to Save on Taxes

A vacation can be quite a high expenditure, yet may be a necessary break for you and your family. As vacations are typically considered a luxury expense, it means that you have to bear all the costs for your vacation with no help or breaks from Uncle Sam. However, with proper tax planning, you can deduct some vacation expenses under business travel. This is common practice is especially popular in the corporate world. Ever wondered why management meetings, corporate strategic meetings, or client entertainment are done in extravagant and lavish hotels?You need to be careful when deducting the vacation/”business” expenses to ensure that you are within the rules of what the IRS qualifies as permissible costs. Furthermore, besides business travel, you can also deduct expenses for travel that couples as trips in looking for a job. These tips will help you properly plan your trip and maximize on possible “business” deductions:Job Hunt Travel ExpensesThe tax code allows for individuals to deduct travel expenses for travel to look for employment, even if one does not consequently get a job. However, you need to have been searching for a job that is in line with your current occupation. You cannot claim deductions if you are a first-time job searcher or if you are looking for a job outside your current career field. The IRS does not also allow taxpayers to deduct expenses if they have been unemployed for a long time and are looking to get back into the job market, even if their search for a job is within his or her former business or career specialty. The IRS permits deductions for expenses including travel, meals, and lodging accommodations. Therefore, when planning your vacation, you can combine the travel expenses with the expenses accumulated in search of new employment to claim the deductions.Transportation Costs for Business TravelBusiness travel deductions come with several rules that have to be carefully followed. The IRS is aware that a lot of business expenses can be misused to cater to personal expenses. Therefore, this could be a red flag area for IRS audits and therefore, you need to be careful when claiming such deductions. Costs for transportation within the U.S. are allowed if a trip has a business purpose. For international travel, a taxpayer will need to demonstrate that at least 75% of the trip’s purpose was for business to have the costs allowed as a deductible. If not, the taxpayer will need to set aside the business elements of the travel costs from the personal elements. If business travel is on a cruise, then it has to be on a U.S. vessel and the vessel must avoid docking at foreign harbors to be tax deductible. The business expense deductible for a cruise has at a cap of $2,000.00 a year.Accommodation and Meals for Business TravelFor accommodation and meals, one needs to show that the stay was business-driven. However, you can overstay in your travel destination and enjoy a vacation after the business dealings are done. In such a case, you can only deduct the transport expenses and the expenses incurred during the business period of your trip. You will have to shoulder the full expenses of the extension time, as this is a personal expense. For business meals for yourself and your business associates, the tax code allows for only 50% of the cost to be deductible (you will need to foot the other 50% without a deduction break).Other ExpensesThe IRS also allows the deduction of any other business-related expenses while on your business travel. These expenses include tips, any taxi or car hiring expenses, phone calls, Internet connectivity charges, and laundry. However, the expenses need to be reasonable to avoid unnecessary audits. Furthermore, the IRS can reject deduction claims based on the levels of extravagance. There is a fine balancing that needs to be practiced here to avoid any IRS problems.Travel with FamilyIf your business and vacation travel includes your family, you cannot deduct any of the expenses relating only to your family. You can however, deduct any costs that you shared with your family as business expenses. If for example you traveled to your destination for business in your car with your family in tow, then the transport will be an allowable business expense. You can also combine other costs such as car-hire costs and shared accommodations.Why not combine business with pleasure? If you have the opportunity to travel for business, you can enjoy some new restaurants, hotels, or entertainment spots with your business associates and be able to get some tax relief from Uncle Sam. Or, maybe you can take some “personal time” on the road and do some job hunting on your trip to get some tax breaks.